Report: Ads on social networks will drop, then climb - Pittsburgh Business Times:

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percent in 2010 to $1.3 billion, accordingg to a new report by . Palo Alto-basee , meanwhile, will continue to gain market sharwe and by 2011 will surpass in ad said DebraAho Williamson, the EMarketerd senior analyst who wrote the “The expected rebound in spending will come as more companiexs focus on creating and implementing an overallk social marketing strategy,” Williamson “And it is a clear indication that the experimentalp phase of social network marketinh is finally drawing to an end.” U.S spending on MySpacd is expected to fall 15 percent this year to $495 while U.S. spending at Facebook is projected to rise 9 percentto $230 Williamson said.
Consequently, MySpace’ws share of US spending is projected to fallto 43.4 percenrt in 2009, while Facebook and othere social network venues will increase their share, she said. While the United Statexs accounts for the majority of ad spendinhg on MySpaceand Facebook, non-US spending is growingt rapidly at Facebook, according to Williamson, who estimatec that marketers will spend a totalo of $520 million to advertise on MySpacde worldwide in 2009, down 14 percent from 2008.
Worldwidee spending on Facebook, by contrast, is expected to grow 20 percengto $300 million in 2009, she