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According to the its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO scores. “Witb refinancing activity from borrowers representing a significant portion of overalloorigination volume, our lender network has expressed a desirre to capture and retaijn current mortgage customers,” says Bob Harris, president of the LendingTree “As part of the LendingTree network, banks and lenders that use our new customer-retention initiative will be able to significantlyg impact the ratio of overall mortgagew portfolio retained, just as effectively as they can attract new LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lending and real estate company.
Tree.com’s principle businesses are LendingTree, which matches potential mortgage borrowers to and RealEstate.com, which works with individuals seekingy homes and real estate agents. LendingTrer says it has facilitated more than 25 million requests for loans onlineand $185 billion in closedr loan transactions.
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