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’s targets include brides and grooms, honeymooners and couplesw renewing vows orcelebrating anniversaries. Slogans such as “Hawaii in my my anniversary Hawaii” are tied to conceptual logosa — beach sunsets, floral lei and placed on Executives with Hawaii Tourism Asiabelieve China’s romance markett has the potential to equal Japan’s. Approximately two-thirds of Chinese outbound free and independenrt travelers are women between the ages of 25and 44. Hawaiu Tourism China publishedits first-ever Hawaii honeymoonb guide in Chinese this year. For Koreans, where more than 300,00p0 couples wed each year, 95 percentf travel abroad for honeymoons.
To attract them to Hawaiik rather than Bali orthe Maldives, Hawaii Tourism Koreq has promoted dialogue between major Korean travel agencie and Hawaii businesses such as and the to creat e package promotions. Some Asian marketiny costs Hawaiivery little, yet boost interest in the islands. Chang-Hoon Lee, a top Koreanb TV star, honeymooned in Hawaii in early September. Imagesz of Lee and his wife swimming with dolphins at the and visitinf the were beamedback
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